Impulsive customers can make a buying decision in an instant, provided that the conditions are right

Woman sticking her head out a car window and smiling.

They like to be correct; their point of view is the one that matters. They don't need much convincing to make a purchase and don't require a relationship or sales pitch to buy if they believe the offer is good for them.

What they require is a clear and easy way to make a purchase and quick and concise help, should they ever have the need to contact you.

Traits of impulsive customers

  • Confident
  • Deal driven 
  • Motivated by value
  • See direct benefit

Get their attention

  • Ensure you have an active brand presence across search and social media - be seen where they are looking.
  • Send some visually rich email newsletters or blog posts featuring the latest news about your service or the products on offer in your store - no matter if it’s online or on a busy street.
  • Set yourself up reminders for key customers based on what they have purchased before and therefore what offers might tempt them - you can also send an event-based or discount incentive through social channels and email.

I want to be able to do what I want, when I want.

— Sarah, impulsive customer

Help them Purchase

  • Keep it simple. Do not let their spontaneity pass. Try and ensure your customer’s path to engage and buy from you is as clear, compelling and simple as it can be. Think about the shortest path to transaction from the message you have shared.
  • Ensure your products and/or services have clear descriptions, images and guides on how to use - if there are any accompanying products or services, include them on the same page, i.e. suggestions and other products they might like, or those who have bought similar.

How you will lose them

  • You are seen to ‘waste’ the moment
  • The detail they need then and there to buy isn’t there
  • Your website is hard to navigate
  • If you are not clear on the status of their product or service

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Other customer types

Woman standing in a parking lot looking at her watch.

Cautiousness

"I get straight to the point - you should do the same."

Read about cautious customers

A woman holding up a shirt at a store for her friends to examine.

Loyalty

"I like sticking with the same brands and companies because I know I can trust them."

Read about loyal customers

Woman dancing in the club.

Sociality 

“Communities are important to me and so is your opinion – but I also want to have my say." 

Read about social customers