In Austin this weekend, Visa will showcase a number of Visa-enabled payment innovations, from a connected car that will alert you to the nearest gas station when you’re running low to a coffee bar where you can order your cup with just your fingerprint or an eye scan.
Adding to the innovative mix is a new interactive button for Visa Checkout that can make mobile and some online purchases faster and easier. Here’s how it works: A virtual image of the shopper’s card appears on her smartphone, tablet or laptop. The shopper simply swipes right, enters her password (or logs in with a fingerprint) and the purchase is complete. Here’s a 4-second demo.
The swipe-right feature is available now to merchants selling digital goods and services like music and tickets (for movies, airlines, shows), and anything that can be purchased online and then picked up in store. In the coming months, expect the interactive button to be available for merchants who ship items as well.
“The interactive Visa Checkout button is another way we’re innovating through design to help reduce friction in digital payments and solve the online conversion problem,” says Kevin Lee, VP of Design, Global Digital Solutions at Visa.
In fact, pilot tests with Pizza Hut have shown that Visa Checkout customers are twice as likely to complete a purchase with the new interactive button. For pilot tests with Virgin America and Fandango that number was more than 1.3 times. These results are significant, considering Visa Checkout had a high conversion rate of 86 percent*, prior to the release of the interactive button.
In Austin this weekend, participating startups can incorporate the interactive button using the Visa Checkout API during The Visa Everywhere API Challenge on March 12, as part of an effort to further innovation in the mobile payments space.
*comScore 2015 Visa Checkout Study, commissioned by Visa. Based on data from the comScore research panel of one million U.S. PC/laptop users, April-October 2015.